Host of Yore Town Podcast, Stay Outta My Fridge & The Beard Report. YouTube creator, storyteller, and beard authority from the North Country.
Shows & Channels
Podcasts, video, and storytelling built around beard culture, North Country history, and unfiltered conversation. Find the show that hits you.
North Country NY history you didn't know you needed. Small towns, forgotten stories, and the people who shaped where we live. On YouTube, Spotify, and Apple Podcasts.
Unfiltered conversations, hot takes, and the kind of talk you actually want to hear. No agenda, no polish — just real talk from real people.
Home of The Beard Report — weekly beard culture, rankings, and the takes you won't hear anywhere else. Daily Shorts and the definitive word on beard life.
Go Deeper
The full beard content destination — Beardtory episodes, beard guides, interactive tools, and the Routine Builder. Built for people who take their beard seriously.
Beard Walks In is local discovery the way it should be — unannounced, unscripted, and honest. Restaurants, bars, breweries, and the places worth knowing in the North Country. No PR. No filter. Just real takes.
Author · Books by Matt McLear
Children's stories about kindness, family and some aggressively important beard preservation, plus Not Every Kid Goes Pro, my book about what youth coaching is supposed to mean.
The Epic Beardventures of Mr. Whiskerwitz and The Battle of Beardonia. Big beard. Bigger trouble.
Explore the series →Why the best coaching is about more than wins, and what young athletes should actually take with them when the season ends.
About the book →You're Missing a Shoe, Dad, Don't Shave Your Beard!, The Time My Dad Saved Christmas, and more from the Beard Laws bookshelf.
See all books →Beard Care · Affiliate Partner
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The Stack I Recommend
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Podcasts
Available on Spotify and Apple Podcasts. Subscribe and never miss an episode.
North Country history, small-town stories, and the people who shaped where we live.
Unfiltered conversations, hot takes, and the kind of talk you actually want to hear.
Where It Started
Beard Laws started with a dumb idea that actually worked — raise enough money to replace the TVs at a local cancer center so patients had something decent to watch during long treatment sessions. We hit the goal. The TVs got replaced.
The brand stayed. The community stayed. And what started as a fundraiser turned into a creator network, a YouTube channel, a podcast, a local discovery platform, and a growing obsession with telling North Country stories that nobody else is telling.
That's how Beard Laws works. Start something real. Finish it. Keep going.
